- <h2>Public Workshop to seek input from Citizens in Greenwood on Marketing Strategy</h2>
PUBLIC WORKSHOP TO SEEK INPUT FROM CITIZENS ON MARKETING STRATEGY
Workshop to be held at the Greenwood Youth Center at 6 p.m. on Tuesday, Jan. 17
GREENWOOD – The Greenwood-Leflore-Carroll Economic Development Foundation, the Greenwood-Leflore Chamber of Commerce, Main Street Greenwood, the Greenwood Convention and Visitor’s Bureau, the City of Greenwood, and Leflore County, are all combining efforts to better market the Greenwood community.
Community Design Solutions of Columbia, S.C., in association with Arnett Muldrow and Associates of Greenville, S.C. have been hired to conduct an economic development marketing strategy workshop at the Greenwood Youth Center at 926 West Henry Street in Greenwood on Tuesday, January 17, 2012 starting at 6 p.m.
The workshop will build upon a strategic effort between the Economic Development Foundation, Chamber of Commerce, Main Street, Convention and Visitor’s Bureau, the City, and the County, to develop a collaborative web site that can market Greenwood and its environs to multiple audiences.
The goals for this workshop are to take the previous planning efforts and create a uniform, strategic marketing plan with short, medium and long-term goals; to create graphic design elements compatible with, and for use by, the collaborative web site; to create graphic design material for a professional, consistent, uniform look throughout the partnering organizations; and finally, to convey a consistent message to the target audiences and markets identified by the team during the marketing strategy workshop.
The ultimate goal for the workshop in the Greenwood-Leflore County community is to provide the partner agencies with tangible tools and an ongoing, flexible marketing plan that they can use to guide the continued promotion of the region and stimulate further economic growth.
Randy Wilson, president of Community Design Solutions, will facilitate the workshop with Ben Muldrow, partner and Director of Community Branding for Arnett Muldrow and Associates. Together, Wilson and Muldrow have worked in over 200 communities all across America.
During the course of the Workshop, the design team will create a graphic identity system that includes branding and marketing logos and taglines, marketing pieces (brochures, posters, letterhead, etc.), advertisement pieces (thematic ads, image ideas, etc.), wayfinding or directional sign systems, as well as other graphic design ideas as time allows.
The public is encouraged to attend the kick-off Town Hall-style meeting and give guidance to the design team.
For more information:
Contact: Angela Curry, Executive Director
Economic Development Foundation
Telephone: (662) 453-5321
Email:
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Clarke Creek
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