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Show me the way in downtown Biloxi!

 

New Wayfinding signs give visitors electronic walking maps to area attractions

 

Biloxi Main Street Association is installing more than 70 temporary wayfinding signs across its downtown district to answer to the often-asked questions from visitors “how can I find out what is going on around here.”

 

“We are installing a unique GIS-based  wayfinding signage system throughout our downtown district to not only point the way to dozens of  attractions, restaurants and nightclubs but to provide detailed walking maps by the scanning of a QR code on visitors’ cell phones,” said Kay Miller, executive director, Biloxi Main Street.

 

While waiting to have permanent and historically-appropriate signs installed in the district, the Main Street’s Economic Vitality committee came up with the idea of using the Walk your City temporary sign system to ensure sure new visitors to the area know how to locate the many attractions in Biloxi’s downtown area.

 

Each sign features a directional arrow and a QR code linked to Google Maps to give direction to the attractions listed on each sign.

 

“We received a grant from the Knight Cities Foundation administered by the Gulf Coast Community Foundation to allow this signage system to happen,” says Miller.  “Now the thousands of visitors to our downtown Biloxi will have an immediate mechanism to get directions to our attractions and get detailed Google maps on their mobile devices as well.”

 

All the wayfinding signs are catalogued on a mobile app which gives the Main Street group immediate metrics to see which signs are receiving the most and least scans to make decisions on subsequent sign placement.

 

The Biloxi Main Street Association is a nonprofit leadership group run by dozens of interested citizens aimed at stimulating downtown economic development and preserving the unique historical significance of the area.

 

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If you would like more information about this topic, please contact Kay Miller at 228.435.6339 or email at kmiller@biloxi.ms.us.


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Mississippi Main Street Association
P.O. Box 55747 | Jackson, MS 39296
Phone: 601/944-0113
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P.O. Box 445 | Columbus, MS 39703 | 662- 364-0435
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